Who Are Drivers Listening To? Top 5 (Male) Rideshare Influencers
It's never been cooler to be a rideshare influencer
When you aren’t getting good rides and start doomscrolling on social media, you’re bound to see at least one of these. Do you find them helpful? Do you follow any others? Tell us in the comments.
The Rideshare Guy
No platform has had more influence on rideshare media than Harry Campbell, founder of The Rideshare Guy. Harry started as an Uber driver blogging about pay, strategy, and app changes back when almost nobody was covering the industry seriously. Over time, his site became one of the main places drivers went to understand what was actually happening on the apps. When rates changed, bonuses disappeared, or a new feature rolled out, drivers often waited to see what The Rideshare Guy had to say first. A big reason the platform stayed relevant is that it expanded beyond Harry himself. Sergio Avedian became one of the channel’s most recognizable voices partly because he still actively drives and reports from direct experience. The channel also regularly features creators like Chris from PZA Entertainment, who brings a more casual driver-to-driver style and perspective from the road. The site also features experts like Prof. Len Sherman and Nicole Moore from Rideshare Drivers United. That combination of news, strategy, and driver advocacy is a big reason they’ve come so far.
The Rideshare Professor
Torsten Kunert built his entire brand around one of the biggest threats to drivers: unfair deactivation. We’ve all read the horror stories. One unfair passenger complaint and your guilty until proven innocent. Good luck getting support to care about your side or look at evidence you supply. Torsten focused on this one issue and made a name for himself as someone you could pay for help. Critics though, have raised questions about the coaching ecosystem he’s built, with some drivers feeling that it provokes unreasonable fears to make more money. Love him or hate him, longtime drivers know The Rideshare Professor.
More Perfect Union
More Perfect Union helped bring rideshare issues out of the driver bubble and into mainstream labor discourse. While most rideshare content is made by drivers for other drivers, their content helped explain that Uber and Lyft are part of a bigger story about the gig economy, unfair algorithms, and declining pay. Instead of typical YouTube-style commentary, their rideshare coverage felt more like investigative reporting. Some of their most effective videos simply compared what different drivers were paid for similar rides, making the randomness of the algorithm easy for everyone to understand. To win struggles around pay rates, transparency, and deactivations, we need more media companies like them.
Pedro ‘Mr. Bet On You’ Santiago
Pedro Santiago feels less like a media brand and more like a driver you’ve met. He records new content frequently. And he doesn’t only talk about rideshare, but other gig economy apps for drivers. While many rideshare content creators come up with slick branding, Pedro stays at eye level. His audience grew with the rise of multi-apping, where drivers stop thinking in terms of one platform and instead juggle Uber, DoorDash, and others just to make the numbers work. His videos land because they feel immediate and unfiltered: bad orders, weirdo customers, app glitches, burnout, and having to constantly adapt. Pedro comes from the streets and the streets is what he knows.
BikeDasher and the TikTok Generation
BikeDasher posts short clips from Uber Eats and DoorDash deliveries, mostly on an e-bike in big cities like New York. The content is very day-to-day: taking orders, waiting at restaurants, navigating busy streets, and dealing with drop-offs in apartment buildings. A lot of it focuses on the frustrating parts of the job like low-paying orders, waiting for pickups, bad tippers, and earnings screenshots that don’t match the time or effort of the delivery. It’s quick, direct, and pulled straight from whatever just happened on a shift. While our other influences have all been car focused, we love our biker gig worker friends too.
The “UberTube” Universe Keeps Expanding
Even outside the biggest names, rideshare media keeps regenerating itself. Creators like Nuggs, Rideshare Rodeo, and Key-In built their reputations by reacting to the day-to-day reality of gig work.
One regret we have about this post - it doesn’t feature any of the many women rideshare content creators. Don’t worry we know you’re out there. And we’ll have a top five for you as well.